§ ServicesPricing & engagements
Index — 01 / 07
Three plans.
Built to compound.
Affordable SEO packages without the long-term contracts. We earn the renewal each month with patient, documented work. The kind that quietly stacks up until your competitors are wondering how you got there first.
What's standard
- · No long-term contracts
- · Transparent monthly reports
- · Built for small business budgets
- · Direct access to your strategist
§ 01Monthly engagements
Affordable SEO Packages,
built for small businesses.
Three monthly engagements. Each a tier of investment in the same long, slow, undeniable thing: being the obvious answer when someone searches for what you do.
01 — The Groundwork
Zoi Foundations
Build a strong SEO foundation and fix what's holding your site back.
Starting at
$750
/month
What's included
- Technical SEO audit & core fixes
- Keyword strategy (10–15 high-intent terms)
- On-page optimization on key pages
- Internal linking improvements
- Google Business Profile optimization
- Citation building & consistency
- 1 SEO content piece per month
- Monthly performance report + strategy call
Best for newer sites under 25 pages, or businesses just starting to invest in organic.
02 — The Compound
Zoi Growth
Builds on your foundation with content that ranks and links that hold.
Starting at
$1,500
/month
What's included
- Everything in Foundations
- 2 SEO content pieces per month
- 2 authority backlinks per month
- Ongoing page-by-page optimization
- Competitor tracking & content-gap analysis
- Full Google Business Profile management
- Quarterly strategy review
Most popular. Best for businesses ready to take share from competitors.
03 — The Long Run
Zoi Authority
When you want to own the conversation in your category.
Starting at
$2,400
/month
What's included
- Everything in Growth
- 3+ SEO content pieces per month
- 3+ authority backlinks per month
- Digital PR & feature placements
- Advanced topical-authority planning
- Conversion-rate optimization on top pages
- Bi-weekly strategy calls
Best for established brands and competitive niches that need a moat.
§ 02A specialty engagement
Zoi Local
just local SEO, done well.
A scoped, monthly plan for solo practitioners, single-location shops, and service-area businesses. Not a watered-down Foundations. A different product, for a different goal: be found by the people in your city, and only that.
The Neighborhood
Zoi Local
Most local businesses don't need a full SEO engine, they need to be the obvious answer when someone nearby searches what they do. That's the whole job here.
Starting at
$500
/month
What's included
-
Google Business Profile setup & monthly optimization
-
Citation building & NAP consistency across major directories
-
1–2 local landing pages (one-time setup, ongoing tweaks)
-
1 local-focused blog post per month
-
Review strategy & monitoring
-
Local schema implementation
-
On-page basics for existing pages
-
Monthly performance snapshot
Best for
Single-location businesses serving one city or neighborhood, where "more bookings from people nearby" is the whole goal. If you need broader SEO across multiple locations or content channels, Foundations is the better fit.
§ 03A one-time engagement
One-Time
SEO Setup.
Not ready for a monthly engagement? Start with a single, deliberate setup. A clean foundation you can grow from at your own pace, with no ongoing commitment.
Who this is for
- 01You have a website but no SEO strategy
- 02You're not yet ranking on Google
- 03You want more traffic without paid ads
- 04You're ready to invest in long-term growth
What's included
- Full technical SEO audit — site errors, speed, indexing
- Keyword research + strategy on high-intent terms
- On-page optimization — titles, meta, structure
- Google Search Console & Analytics setup
- Initial internal linking architecture
What you walk away with
- ✓Fully optimized website structure
- ✓Targeted keyword strategy ready to rank
- ✓Fixed technical SEO issues
- ✓Google-ready tracking & indexing
- ✓Clear roadmap for growth
Most clients move on to a monthly plan once the foundation is in place — but there's no obligation to.
§ 04À la carte
Add-ons
by the unit.
Pieces you can layer onto any plan — or buy on their own when there is a specific gap to close.
i.
Extra content piece
1,500-word, fully-optimized article
$150
ii.
Authority backlink
Hand-placed on a relevant DR40+ site
$180
iii.
Landing page rewrite
Conversion-tuned page copy + brief
$420
iv.
Local SEO blitz
Citations, GBP refresh, local content
$650
v.
Technical deep-audit
Crawl, Core Web Vitals, schema review
$900
vi.
Competitor teardown
Three rivals, gap map, attack plan
$340
§ 05At a glance
Compare
side by side.
A quick reference of what scales as you move from Foundations to Authority.
Technical SEO audit
Initial
Initial + ongoing
Initial + ongoing
Keyword strategy
10–15 terms
25–40 terms
Unlimited
Content per month
1 piece
2 pieces
3+ pieces
Authority backlinks
—
2 / month
3+ / month
Google Business Profile
Optimized
Managed
Managed
Strategy calls
Monthly
Monthly + quarterly review
Bi-weekly
Conversion-rate optimization
—
—
Top pages
§ 06Honest questions
The things
everyone asks.
If something isn't here, ask us directly. We'd rather have the conversation than guess at what's keeping you on the fence.
01
How long until I see results?
+
SEO is patient work. Most clients see meaningful ranking movement in 90–120 days, with traffic and lead gains following from month four onward. Anyone promising faster is selling you something that won't last.
02
Do you require long-term contracts?
+
No. All monthly engagements are month-to-month. We earn the renewal each month with documented work and clear reporting — if it isn't working, you walk.
03
What if I'm not sure which plan fits?
+
Start with a free consultation. We'll look at your site, your competitors, and your goals together, and recommend the smallest plan that gets you where you want to go.
04
Can I switch plans later?
+
Always. Most clients start at Foundations and move up as the work compounds and they want to invest more aggressively. No fees, no friction.
05
Do you work with my industry?
+
We focus on small businesses, vacation rentals, independent retailers, and founder-led brands. If you're closer to enterprise SaaS or e-commerce at scale, we'll tell you and refer you on.
06
What's included in the monthly report?
+
Real metrics — keyword rankings, organic traffic by page, leads or conversions, backlinks acquired, and a clear summary of what was done that month and what is next. No 80-page PDFs nobody reads.