SEO for
vacation rentals
Get found by guests searching for stays in your area, reduce your reliance on Airbnb and Vrbo fees, and turn your direct-booking site into your most profitable channel.
Why most vacation rentals stay invisible on Google.
Vacation rental SEO isn't general SEO. The same things that make Airbnb great also keep your direct-booking site quietly buried.
OTA fees and commissions can take 10–20% of every booking.
Your direct-booking site barely shows up on Google.
Reviews live on Airbnb, not where Google can rank them.
Your competitors' listings outrank your own website.
Built specifically for short-term rentals.
Six things we do differently when the business is hospitality. None of it is a templated package, we tune each piece to your property, market, and goals.
Location keywords, done right
We rank you for the specific things guests actually search "cabin near Asheville with hot tub," not generic terms with no intent.
Local + map pack visibility
We optimize your Google Business Profile and local signals so you appear when guests search nearby, even before your competitors' listings.
Content for the trip planner
Helpful, in-depth guides about your area that earn rankings and build trust before a guest ever sees your rates.
Reviews & schema that Google reads
Structured data and a review strategy that pulls stars into search results and makes your direct site look every bit as credible as the OTAs.
Faster, cleaner property pages
Technical fixes, schema, and on-page work so each listing loads quickly and gives Google everything it needs to rank you.
A direct-booking funnel that converts
We don't just bring traffic, we sharpen the path from search result to confirmed booking, where your margins actually live.
The ROI of owning your channel.
Direct bookings aren't just nicer to manage. The economics are dramatically better and they only get better the longer SEO runs.
A clear, predictable scope.
No mystery deliverables. Here's exactly what we'll be working on each month.
- Technical SEO audit of your direct-booking site
- Vacation-rental keyword research
- Google Business Profile setup & optimization
- Schema markup for properties, reviews, and FAQs
- Monthly local SEO content
- Authority backlinks from travel & local publications
- On-page tuning of property and landing pages
- Citation building across travel and local directories
- Monthly rankings + organic traffic report
- Direct bookings attributed to organic search
- Quarterly strategy review and competitor check
- A direct line to your strategist, always
A few things owners ask first.
01
Does this work if I only have one or two properties?
Yes. The smaller your portfolio, the more each direct booking matters, and the bigger the OTA fees feel relative to your revenue. Foundations plan is built for owners just like you.
02
Will this replace Airbnb and Vrbo entirely?
Not at first, and we don't recommend it. The goal is to gradually shift the balance. More direct bookings each quarter, so OTA exposure stays useful but stops being your only option.
03
How long until I see direct bookings from organic search?
Most clients see ranking movement in 90–120 days, with direct bookings attributed to organic search picking up from month four onward.
04
Do I need a new website?
Usually not. We work with what you have, and only recommend changes when something is materially blocking growth. We'll tell you straight either way.
Let's see what your
direct channel could do.
Start with a free audit of your direct-booking site, where you're losing bookings to Airbnb, and what we'd do about it. No pitch, no commitment.